Master of Business Administration (MBA)
A high-level MBA qualification opens up a wealth of leadership opportunities.
AUBH’s MBA, co-created with the Dean and Faculty from California State
University Northridge’s David Nazarian College of Business and Economics,
can accelerate a corporate career path or lay the foundation for the next tech
startup, in both cross-regional and global markets. This degree is widely
applicable across all industries; exploring the latest global business trends,
the newest management tools and techniques, and challenging students to
improve networks and collaboration.
Master of Business Administration (MBA)
A high-level MBA qualification opens up a wealth of leadership opportunities. AUBH’s MBA, co-created with the Dean and Faculty from California State University Northridge’s David Nazarian College of Business and Economics, can accelerate a corporate career path or lay the foundation for the next tech
startup, in both cross-regional and global markets. This degree is widely applicable across all industries; exploring the latest global business trends, the newest management tools and techniques, and challenging students to improve networks and collaboration.
Digital marketing is now the driving force behind many businesses. Companies are now hiring marketeers with digital capabilities as their first priority, with the recent shift to online working making them in high demand. People who think in big, bold colors with ambitious ideas love the limitless potential of a socially-driven career. It is a versatile path that requires creativity, market analysis skills and real-time response.
Program Content
Our MBA program reinforces business fundamentals through a strong foundation of data analysis for decision-making, intercultural communication in business, leadership development and team building, corporate finance, managerial economics, and operations management for global supply chains. As candidates move through the two years, they master skills in leadership, creating partnerships, interpreting industry data, managing crises and negotiation techniques. Candidates then progress to choosing electives that cover contemporary subject domains, such as people analytics for leaders, business data mining, marketing management and strategy, or global strategic management and innovation.
Finally, led by supportive and experienced mentors, candidates complete a thesis paper on a subject of their preference that relates to the field they wish to pursue.
Our MBA program reinforces business fundamentals through a strong foundation of data analysis for decision-making, intercultural communication in business, leadership development and team building, corporate finance, managerial economics, and operations management for global supply chains. As candidates move through the two years, they master skills in leadership, creating partnerships, interpreting industry data, managing crises and negotiation techniques. Candidates then progress to choosing electives that cover contemporary subject domains, such as people analytics for leaders, business data mining, marketing management and strategy, or global strategic management and innovation.
Finally, led by supportive and experienced mentors, candidates complete a thesis paper on a subject of their preference that relates to the field they wish to pursue.
Who should apply?
This two-year degree program is an exciting choice for anyone looking to take an existing career to the next level, or for recent graduates to hone their business and management skills. In an economy characterized by intense competition, technological change and rapid growth of globalization, students with an MBA-level qualification and credentials will have the edge in career opportunities. An MBA is broad enough to be applicable to multiple sectors, while providing specific skills for management and real-world challenges. AUBH’s MBA shows students how to blaze their own paths, whether it leads them to the C-Suite, entrepreneurship or teaching businesses to thrive.
To qualify for admission to graduate programs, applicants must meet the following criteria:
- A bachelor’s degree from an accredited higher education institution.
- A minimum GPA of 2.75 (B-) or equivalent. Applicants with a GPA between 2.5 and 2.74 must have at least one year of relevant work experience in their chosen field of study.
- An English language proficiency score of 6.5 in IELTS (or equivalent). Exemptions apply to citizens of countries where English is the first language (e.g., UK, USA, Canada) or to those who have completed their bachelor’s degree in an English-speaking country, or whose university awarding body is from an English-speaking country.
- A personal interview may be conducted if deemed necessary.
Required Documents:
- Completed application form
- Statement of graduation (degree attestation/equivalency letter) and official transcripts and certificates from secondary school and undergraduate studies
- English language proficiency score
- Passport and National ID copies
- 2 passport-sized photos
MBA applicants may need to take foundation courses in Economics, Statistics, or Research Methods if not previously studied.
To complete the MBA program, candidates must earn a minimum of 33 credits with a cumulative GPA of 3.0 or higher. The program requirements are as follows:
- Up to two Foundation Courses (Foundation in Economics/Statistics, if applicable), which do not count towards the degree credits.
- A minimum of 18 credits in Major Requirements.
- A minimum of 9 credits in Major Electives.
- A minimum of 6 credits for the MBA Thesis.
*The foundation courses are not part of the MBA degree courses.
*Admission decisions are based on the merit list of applicants and the personal interview outcome.
Program Highlights
Classes designed for working professionals, featuring flexible scheduling with just one class per week on Saturdays, allowing you to enhance your skills and advance your career without compromising your commitments.
Graduate Destinations
Career and Learning Progression
Program Learning Outcomes
1. Demonstrate critical knowledge and understanding of core and specialized theories, principles, and processes in contemporary business and management subjects.
2. Apply core and specialized theoretical concepts, ethical practices, methods, and analytical techniques with elements of creativity and originality in different business and management settings.
3. Critically analyze and solve complex managerial problems using core knowledge and empirical data to inform solutions and decision making in varied business disciplines and settings.
4. Demonstrate professional levels of analysis, interpretation, and originality in addressing complex managerial and business-related issues.
5. Demonstrate a professional level of written and oral communication skills, including the ability to present sound and coherent arguments for a range of audiences with different levels of knowledge or expertise in different business contexts.
6. Use a range of standard and specialized analytical tools and information technology applications to analyse and synthesize quantitative and qualitative data in business and management research projects.
7. Critically evaluate numerical and graphical data to address business performance that can be understood by a range of stakeholders.
8. Operate at a professional level with substantial responsibility for individual and group work activities on complex and undefined problems in varied business and management scenarios.
9. Demonstrate a professional level of reflexivity, strategic decision making, and peer review during business and management projects.
Career Progression
Graduates of the MBA program can pursue careers in various fields such as:
· Corporate Leadership
· Consulting
· Business Analytics
· Business Development
· Operations Management
· Entrepreneurship
Career Progression
Graduates of the MBA program can pursue careers in various fields such as:
· Corporate Leadership
· Consulting
· Business Analytics
· Business Development
· Operations Management
· Entrepreneurship
Learning Progression
Graduates can continue their learning pathways through various channels such as:
· Ph.D.
· DBA
· Continuous Professional Development
Program Learning Outcomes
1. Demonstrate critical knowledge and understanding of core and specialized theories, principles, and processes in contemporary business and management subjects.
2. Apply core and specialized theoretical concepts, ethical practices, methods, and analytical techniques with elements of creativity and originality in different business and management settings.
3. Critically analyze and solve complex managerial problems using core knowledge and empirical data to inform solutions and decision making in varied business disciplines and settings.
4. Demonstrate professional levels of analysis, interpretation, and originality in addressing complex managerial and business-related issues.
5. Demonstrate a professional level of written and oral communication skills, including the ability to present sound and coherent arguments for a range of audiences with different levels of knowledge or expertise in different business contexts.
6. Use a range of standard and specialized analytical tools and information technology applications to analyse and synthesize quantitative and qualitative data in business and management research projects.
7. Critically evaluate numerical and graphical data to address business performance that can be understood by a range of stakeholders.
8. Operate at a professional level with substantial responsibility for individual and group work activities on complex and undefined problems in varied business and management scenarios.
9. Demonstrate a professional level of reflexivity, strategic decision making, and peer review during business and management projects.
Program Requirements
| Program Name | Total Number of Credits |
|---|---|
| Bachelor of Business Administration in Digital Marketing & Social Media | 125 Credits |
Related Programs
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B.A. in Africana Studies
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Quick Facts
- Tuition & Fee: BHD 7,410
- Total Credits: 33 credits
- Completion Period: 2 Years
Quick Facts
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Class Timings
| Days | Timings |
|---|---|
| Saturday | 9:00 AM - 12:00 PM 12:45 PM - 3:45 PM |
Program Requirements
Major Requirements (24 Credits)
BUSN 510: Intercultural Communication in Business (3 Credits)
This course explores how to understand each other better in today’s diverse global workplaces. We will look at how different cultures have different ways of thinking and how not understanding this can cause problems in organizations. We will focus on leadership and business communication in diverse settings. You will also learn how to analyze information to make good decisions in international situations. The course helps you improve your communication skills, both speaking and writing, for discussions on cultural differences, being culturally competent, managing diversity, and ethical behavior at work.
Prerequisites: None
BUSN 515: Introduction to Data Analysis for Decision-Making (3 Credits)
This course introduces the methods and tools which help to systematically extract not only information but also insights from the data in various business functions, such as operations, supply chain, marketing, and finance. The course first covers the foundations of business analytics: decision making, definition and categories of business analytics, big data. Candidates will get hands-on experience by ethically analyzing real world business data using a state-of-the-art business analytics software. The course puts an emphasis on how to effectively communicate findings with business managers and other interested parties.
Prerequisites: None
MGMT 513: Leadership Development and Team Building (3 Credits)
This course equips aspiring business leaders with essential knowledge and skills to effectively lead teams and manage the dynamics of modern organizations. Emphasizing the critical role of leadership in achieving organizational success, it integrates theory with practice to build a comprehensive understanding of leadership principles and effective team-building strategies. Students will explore various leadership styles, ethical practices, and contemporary challenges in team leadership while applying strategic concepts in practical scenarios.
Prerequisites: None
FINC 536: Corporate Finance for a Global Environment (3 Credits)
The course is designed to offer candidates a rigorous learning experience that would allow them to thoroughly understand contemporary finance theories. It examines the fundamentals of finance with an increasing focus on applications relevant to corporate executives. Topics include time value of money, valuation of financial and real assets, relationships between risk and return, capital structure choice, and payout policy. As a result, the course’s theme is the valuation process, which is emphasized throughout the topics. Moreover, in the globalization era, the course considers financial and investment decision-making withing the context of global environment.
Prerequisites: None
ECON 510: Managerial Economics and Business Analytics (3 Credits)
Managerial Economics is the use of economic theory, mathematical and statistical techniques to examine how a firm can make optimal managerial decisions given the constraints it faces. The main objective of this course is to equip students with the necessary theory and techniques and the ability to apply them to inform and enhance managerial decision making.
Prerequisite: None
MGMT 520: Operations Management in Global Supply Chains (3 Credits)
Operations management is the design, operation, and improvement of the systems that create and deliver goods and services. Students will demonstrate mastery level knowledge of concepts and tools in fundamental areas of operations management, including process design and analysis, quality management, inventory management, demand forecasting, sales and operations planning, material requirements planning, lean production, and supply chain management. Students will also develop the ability to perform both quantitative and qualitative analysis of problems and issues in operations management as well as to analyze the ethical consequences of their decisions.
Prerequisites: None
BUSN 599: Final Thesis Project (6 Credits)
In this course, students will write a final thesis project applying the knowledge and skills they have learnt in the classroom. The topics chosen will reflect the students’ aspirations to contribute novel insights to the field of business, with the potential to influence real organizational decisions and strategies. Throughout the course students will identify a research question or a problem within an organization. They will conduct a comprehensive literature review and then apply appropriate research methodologies and tools to address the research question or problem. Lastly, students will draw meaningful interpretations from the data and relate findings back to the literature or broader business implication.
Prerequisites: None
Major Electives (9 Credits)
Select three courses from the list below or any other graduate course(s) approved by the department:
MGMT 530: People Analytics for Leaders (3 Credits)
The people analytics movement has contributed important insights to help managers become more effective at leading people and making better human-resources (HR) decisions. This course is designed to introduce these insights and the use of data to improve the practice of managing people within organizations. All practices and approaches learned in this course are backed up by robust empirical evidence that has demonstrated their effectiveness. Ethical considerations relating to the use of data about the organization’s workforce will be discussed. Additionally, the course will examine important regional and international legal aspects pertaining to existing work laws and their implications. The course will utilize a variety of methods including lectures, case analyses, class discussions, and hands-on exploration of a variety of data sets.
Prerequisites: None
MRKG 515: Marketing Management & Strategy (3 Credits)
This course explores a wide array of topics in marketing management and strategy, including elements of marketing strategy, planning, competition, and consumer behavior. Special emphasis is placed on developing students’ analytical and creative understanding of the intricacies of marketing management in a business environment that is defined by vast advances in technology and increased attention to ethics and sustainability.
Prerequisites: None
BUSN 520: Business Data Mining & Predictive Analytics (3 Credits)
This course provides a comprehensive coverage of the most widely supervised and unsupervised methods such as logistic regression, k-nearest neighbor, naïve bayes, clustering, neural network, regularization, etc. This course also provides a strong theoretical foundation of predictive analytics and machine learning models in making both classifications and predictions based on big data. Using real world case studies, candidates learn how to ethically apply and implement the suitable techniques using state of the art business analytics software and present the findings effectively.
Prerequisites: None
BUSN 535: Global Sustainability Management (3 Credits)
The course is intended to provide students with a conceptual understanding of the key questions that underlie sustainability management. Sustainability management is explored by defining and drawing together some of the basic ecological concepts, including the concepts of scale, limits and boundaries, with economic and social requirements. How these requirements are integrated with one another, and the tensions created between them lies at the heart of sustainability management. The course is intended to be an overview of sustainability and seeks to raise a number of fundamental questions respecting how we approach the management of economic activities in the context of competing environmental, political, and social demands.
BUSN 532: Entrepreneurship: Crafting your Business Journey (3 Credits)
In this course students bring their business ideas to life. Students learn how to generate ideas, identify opportunities, conduct feasibility studies, and refine their business model. Throughout the course, students are guided through the process of developing a comprehensive business plan. Moreover, by examining real-world case studies and engaging in hands-on activities, students gain practical insights into the entrepreneurial mindset. By the end of the course, students will have developed a comprehensive understanding of the entrepreneurial process and gained practical skills to pursue their own ventures or contribute effectively to entrepreneurial initiatives within existing organizations.
ENGM 512: Project Management (3 Credits)
The course focuses on ways of developing an understanding of the critical issues and applications of project management. Students will look at the tools, techniques and body of knowledge involved in each stage of the project management life cycle, including project initiation, planning, executing, monitoring and controlling, and closing. They will consider how project management is applicable to all types of organizations and essential to corporate strategy.
MGMT 532: Global Strategic Management & Innovation (3 Credits)
This course equips students with the skills to navigate complex global business environments through strategic management and innovation. Students will explore core theories of global strategy, analyze external and internal business environments, and evaluate innovative business models. Through case studies, a global strategy simulation, and group projects, students will apply analytical tools to real-world scenarios, fostering creative solutions for long-term organizational success. By the end of the course, students will be able to develop strategic plans, make informed decisions and enhance innovation performance in dynamic markets.
Prerequisites: None
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Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.
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I would highly recommend Michael Richard to anyone interested the subject matter. It has provided me with invaluable knowledge & a newfound passion topic. My only suggestion would be to add more live.
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I would highly recommend Michael Richard to anyone interested the subject matter. It has provided me with invaluable knowledge & a newfound passion topic. My only suggestion would be to add more live.
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