Bachelor of Business Administration
in Management
Modern managers at the top of their game do not only lead teams – they are
skilled problem-solvers, experts at cost analysis and are able to leverage
technology to develop their businesses and impact wider industries. A BBA
degree in Management creates a world of opportunity for leadership careers
across industry, government, and non-profit organizations, as well as for
advanced study.
Bachelor of Business Administration
in Management
Modern managers at the top of their game do not only lead teams – they are skilled problem-solvers, experts at cost analysis and are able to leverage technology to develop their businesses and impact wider industries. A BBA degree in Management creates a world of opportunity for leadership careers across industry, government, and non-profit organizations, as well as for advanced study.
Digital marketing is now the driving force behind many businesses. Companies are now hiring marketeers with digital capabilities as their first priority, with the recent shift to online working making them in high demand. People who think in big, bold colors with ambitious ideas love the limitless potential of a socially-driven career. It is a versatile path that requires creativity, market analysis skills and real-time response.
Program Content
BBA students study a holistic program require analytical, conceptual and strategic problem-solving skills, and can be applied across a range of industry sectors. This professionally-oriented four-year program provides a solid grounding in the entire business ecosystem. It incorporates accounting, business law, macro and micro-economics, marketing, management, strategy and ethics. Following the core programs you will learn to address emerging issues, and to respond with innovation, through focused modules on operations management, HR, cross-cultural development, and international trade and investment. This program also develops entrepreneurship, with family business, managing change and negotiation as key advanced elements. Throughout the program the use of problem analysis, critical thinking, communication skills, and technological skills ensure graduates are work-ready leaders.
BBA students study a holistic program require analytical, conceptual and strategic problem-solving skills, and can be applied across a range of industry sectors. This professionally-oriented four-year program provides a solid grounding in the entire business ecosystem. It incorporates accounting, business law, macro and micro-economics, marketing, management, strategy and ethics. Following the core programs you will learn to address emerging issues, and to respond with innovation, through focused modules on operations management, HR, cross-cultural development, and international trade and investment. This program also develops entrepreneurship, with family business, managing change and negotiation as key advanced elements. Throughout the program the use of problem analysis, critical thinking, communication skills, and technological skills ensure graduates are work-ready leaders.
Who should apply?
With this four-year undergraduate curriculum, we are cultivating future business leaders who have a strong interest in collaboration and communication, and are able to negotiate any situation skillfully. The ability to self-motivate and self-start will be a bonus, due to the case study and internship elements of this program. Applicants should have strong analytical skills, and an ability to work collaboratively across all levels of an organisation, with an existing eye for business development and team talent opportunities in a company or situation.
Program Highlights
Graduate Destinations
Career and Learning Progression
Program Learning Outcomes
1. Demonstrate critical knowledge and understanding of a range of contemporary business and management concepts, theories, and issues in the global business environment. [Knowledge: Theoretical Understanding]
2. Demonstrate critical thinking with the ability to assess the policies and actions of an organization against best practice [Knowledge: Practical Application] Page 9 of 96
3. Use qualitative and quantitative methods to analyze current and potential problems facing an organization and recommend possible solutions [Skills: Generic Problem Solving & Analytical Skills; Skills: Communication, ICT and Numeracy]
4. Demonstrate effective oral and written communication skills, including the ability to develop sound and coherent arguments in the context of business through formal or informal presentations and/ or other forms of written communication. [Skills: Communication, ICT and Numeracy]
5. Demonstrate the ability to work professionally, ethically, and effectively individually as well as in a team in familiar and unfamiliar contexts to achieve specific outcomes. [Competence: Autonomy, Responsibility & Context]
6. Demonstrate the ability to collaborate with managers from other core business functions to address organizational needs. [Competence: Autonomy, Responsibility & Context]
Career Progression
Graduates of the program can pursue careers in various fields such as:
- Business Analyst
- Back Office Manager
- Strategic Planning Executive
- Relationship Manager
- Planning Manager
- Project Manager
- Production Manager
They are also prepared with a strong foundation to progress to graduate studies within their field of study.
Career Progression
Graduates of the program can pursue careers in various fields such as:
- Business Analyst
- Back Office Manager
- Strategic Planning Executive
- Relationship Manager
- Planning Manager
- Project Manager
- Production Manager
They are also prepared with a strong foundation to progress to graduate studies within their field of study.
Learning Progression
Graduates holding a BBA in Digital Marketing and Social Media degree at AUBH have the flexibility to navigate various learning pathways in Digital Marketing and Social Media, based on their learned skills, interests, and strengths.
- Alongside holding the degree offered by the university, they will graduate with a professional degree (i.e., Certified Digital Marketing Associate) resulting from the university’s partnership with the Digital Marketing Institute (DMI).
- Upon graduation, they have the opportunity to study further to achieve DMI’s next professional certificate, the Certified Digital Marketing Professional qualification.
- They could also continue building their professional knowledge through a range of other qualifications from various awarding bodies such as the CIM (The Chartered Institute of Marketing) and the IPA (The Institute of Practitioners in Advertising), among others.
- Students may also choose to pursue post-graduate academic degrees, including an MBA degree (like the one offered by AUBH).
- They could pursue other master’s degrees in relevant areas of Digital Marketing including Analytics, Communication, Advertising, and Marketing Intelligence, either
Program Learning Outcomes
1. Demonstrate critical knowledge and understanding of a range of contemporary business and management concepts, theories, and issues in the global business environment. [Knowledge: Theoretical Understanding]
2. Demonstrate critical thinking with the ability to assess the policies and actions of an organization against best practice [Knowledge: Practical Application] Page 9 of 96
3. Use qualitative and quantitative methods to analyze current and potential problems facing an organization and recommend possible solutions [Skills: Generic Problem Solving & Analytical Skills; Skills: Communication, ICT and Numeracy]
4. Demonstrate effective oral and written communication skills, including the ability to develop sound and coherent arguments in the context of business through formal or informal presentations and/ or other forms of written communication. [Skills: Communication, ICT and Numeracy]
5. Demonstrate the ability to work professionally, ethically, and effectively individually as well as in a team in familiar and unfamiliar contexts to achieve specific outcomes. [Competence: Autonomy, Responsibility & Context]
6. Demonstrate the ability to collaborate with managers from other core business functions to address organizational needs. [Competence: Autonomy, Responsibility & Context]
Program Requirements
| Program Name | Total Number of Credits |
|---|---|
| Bachelor of Business Administration in Digital Marketing & Social Media | 125 Credits |
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B.A. in Africana Studies
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Quick Facts
- Tuition & Fee: BHD 27,500
- Total Credits: 125 credits
- Completion Period: 4 Years
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Program Requirements
English Requirements (6 Credits)
ENGL 101: Composition I (3 Credits)
ENGL 102: Composition II (3 Credits)
ENGL 102 introduces the conventions of research writing and teaches how to produce research papers using critical thinking and analytical skills in response to a variety of academic texts. The course is designed to provide guidance in all steps of the research process including choosing a topic, designing a research methodology, analyzing data, and writing up and presenting results.
Prerequisites: ENGL 101
National Requirements (7 Credits)
ARHG 101/104: Arabic for Non-Arabic/Arabic Speakers (3 Credits)
ARHG 101 Arabic for non-Arabic speakers (3 credits)
This course develops reading and writing skills in Modern Standard Arabic with active speaking and listening skills in both formal Arabic and various Arabic dialects. Authentic materials from the Arabic media will be used in addition to text-related video and audio materials.
Prerequisites: None
ARHG 104 Arabic for Arabic Speakers (3 credits)
A practical language course which aims at developing the language skills of native speakers of Arabic. This course provides the students with a comprehensive knowledge of the linguistic system. It is intended to help learners reach a superior level of proficiency by expanding vocabulary and providing paragraph-level activities in reading, writing, and speaking; through a selection texts by writers from across the Arab world address literary themes and represent a range of genres, styles, and periods, where each text is followed by exercises that measure understanding and comprehension, vocabulary and language applications, including grammar, morphology, spelling, stylistic applications and composition.
Prerequisites: None
ARHG 106: Modern History of Bahrain (2 Credits)
The course covers the Modern History of Bahrain since 1500 till 2002. It contains: Chapter I: Introduction geography. Chapter II: A Short History of Bahrain until the beginning of the sixteenth century. Chapter III: Bahrain between European and regional ambitions. Chapter IV: Utub tribe and the establishment of political entities in the Arabian Gulf. Chapter V of Bahrain and British protection. Chapter VI: Bahrain after independence.
Prerequisites: None
ARHG 107: Human Rights (2 Credits)
This course covers human rights historical development, major human rights laws, treaties, and conventions. To learn obligations as citizens and residents of Bahrain as well as a member of the international community and to understand Human Rights Enforcement Mechanisms in Bahrain.
Prerequisites: None
Mathematics Requirements (6 Credits)
MATH 115: Introduction to Probability and Statistics (3 Credits)
This course introduces the concepts of and need for statistics, collection, tabulations, graphical representation of statistical data, frequency distributions, measures of central tendency, measures of dispersion and skewness, Kurtosis, probability and probability distributions, the binomial, the Poisson, and the normal distributions, estimating means and confidence intervals, and correlation and regression.
Prerequisites: None
Choose one course:
MATH 130: College Algebra (3 Credits)
This course introduces sets, number systems, fractions, polynomials, rules of algebra and linear equations and inequalities in one variable. It also covers functions and graphs, with a focus on polynomial, exponential and logarithmic functions. Other topics include equations of a straight line, This course introduces numbers and number systems, prime numbers, fractions, order of operations, rules of algebra, linear equations, graphs of straight lines, ratios, rates and proportions, direct and inverse variation, percentages,simple interest rates,areas, and volumes of simple geometric figures. systems of equations, and applications to real life situations.
Pre-requisites: None
MATH 131: Finite Math with Calculus (3 Credits)
This course introduces matrix algebra, inequalities and systems of linear inequalities, linear programming, and basics of differential and integral calculus.
Prerequisites: None
Students can be exempted from these courses if they successfully completed any 100 level (NQF level 5) university math course.
Information Technology Requirements (3 Credits)
COSC 101: Introduction to Computing (3 Credits)
This course is designed to provide students with the core competencies of computing literacy and computational thinking, which are essential skills in the digital information age. The course provides an overview of computer systems—hardware, software and networks. Students will practice using essential computing programs, and will develop computational solutions to basic problems. The course also covers social and ethical issues related to computing.
Prerequisites: None
Lifelong Learning Requirements (1 Credit)
UNSS 101: University Success (1 Credit)
This course is designed to help students function as independent learners within a university environment. The course teaches students various transferable study skills, including time management, dealing with group projects, test preparation, and critical reading. It also intends to raise students’ understanding of themselves as learners.
Prerequisites: None
Arts and Humanities Requirements (3 Credits)
Natural Science Requirements (4 Credits)
Students should complete a minimum of 4 credits, including at least 1 credit lab from the Natural Science list of the general Education. Examples of course subjects that satisfy the Natural Sciences Requirements include Biology, Chemistry, Geology, and Physics. Other courses may be considered if approved by the College of Arts and Science.
Social and Behavioral Science Requirements (3 Credits)
ENGL 205 Business Communication (3 credits)
ENGL 205 is designed to develop the English language skills needed to perform effectively in the current global marketplace. The course builds confidence in communicating orally and in writing in various business contexts, explains essential business vocabulary, and teaches the 21st Century skills essential for success in today’s workplace.
Prerequisites: None
General Education Electives (5 Credits)
Graduation Portfolio
The American University of Bahrain recognizes the importance of curricular and non-curricular activities in developing graduate attributes. Hence, students are required to compile a portfolio of evidence showing their development throughout their educational journey. The portfolio is expected to include just a sample of activities that the student considers significant to his/her learning. The graduation portfolio aims to:
- Provide an insight into the student’s personality and areas of interest
- Showcase the student’s work and development over time
- Encourage students to engage in their wider academic and social context
- Encourage students to reflect on their own learning and development
- Promote AUBH graduates to employers
Core Requirements (39 Credits)
The following courses constitute the business core requirements.
ACCT 201: Introduction to Financial Accounting (3 Credits)
This course is an introduction to accounting and is required of all business majors. Its primary purpose is to give you an understanding of how and why accounting information is used from an external (financial reporting) and to some extent, internal (managerial reporting) perspective. Although the process of preparing accounting reports will be discussed, it is not the primary focus of this course. Instead, the focus will be on how accounting reports can facilitate decision making for a wide variety of individuals who are interested in and affected by the activities of a business .
Prerequisites: None
ACCT 202: Introduction to Managerial Accounting (3 Credits)
This introductory accounting course provides students with the knowledge of managerial accounting and its application in making economic decisions in a business entity. Topics covered will enable students to analyze and interpret both historical and estimated data by management to conduct daily operations, plan future operations and develop overall business strategies. As such, the emphasis will be on the use of accounting information for management purposes. Further developing analytical skills through problem solving and thoughtful participation in class as part of the preparation for a professional career is a major objective of this course.
Prerequisite: ACCT 201
BUSN 101: Introduction to Business (3 Credits)
This course introduces the fundamental principles of business organization, ownership, operation, and control.
Prerequisites: None
BUSN 301: Business Law (3 Credits)
This course is designed to provide learners with a study of the law governing the business environment, including the study of common law, statutory law and the role of legal institutions in regulating business activities. The course covers the topics of the American legal system, including civil litigation, intentional and unintentional torts, and the law of contracts. The course includes a general discussion of the legal system of Bahrain, in line with the course content.
Prerequisites: Minimum 60 credits
ECON 201: Principles of Microeconomics (3 Credits)
This class is an introduction to economics as it applies to the functioning of markets, businesses and households. Students learn how individuals make decisions about how to use scarce resources efficiently and how these decisions affect markets and the overall economy. Effect of government policies on the functioning of markets is also examined.
Pre-requisites: None
ECON 202: Principles of Macroeconomics (3 Credits)
This course introduces the analysis of a market economy. Emphasis will be on the measurement and determinants of aggregate economic performance, including output, income, employment, prices, interest rates, and economic growth. Consideration will be given to the role of the monetary and banking system, the Federal Reserve, government fiscal policy, and the global economy in influencing domestic business cycles, inflation and growth.
Pre-requisites: ECON 201
FINC 201: Essentials of Financial Analysis ( 3 Credits)
This course introduces the foundational knowledge in finance so that student can build skills and critically think about financial decisions made on a daily basis. The course begins with basic concepts, focusing on the economic environment (including financial markets, risk, the valuation process, and then shows how specific techniques and decision rules can be used to help maximize the value of the firm.
Prerequisites: ACCT 201
MGMT 101: Principles of Management (3 Credits)
This course explores the basic managerial functions of planning, organizing, leading, motivating, and controlling the contemporary environment.
Pre-requisites: None
MGMT 205: Organizational Behavior (3 Credits)
This course is an introduction to the basic concepts in management and organizational behavior. The course applies these concepts to the management of people and resources toward the accomplishment of organizational goals. Emphasis is placed on acquainting students with the literature and on understanding the relationship between theory and practice.
Prerequisite: MGMT 101
MGMT 350: Business Ethics (3 Credits)
This course introduces the ethical dimensions of business as related to the various stakeholders inside and outside the organization. Topics include business ethical theory, ethical decision making, typical dilemmas, and corporate social responsibility.
Corequisite: ENGL 205
Prerequisite: MGMT 205
MGMT 410: Business Policy and Strategic Management (3 Credits)
This course provides critical understanding of strategic management and business policies in modern organizations. This course is designed to develop problem-solving and decision-making skills in business situations that involve the organization as a whole and integrate knowledge and skills acquired from all areas of business.
Prerequisites: Minimum 75 credits, MGMT 101
MRKG 101: Principles of Marketing (3 Credits)
This is an introductory course in marketing. It examines the role of marketing within the organization and in society. Key marketing concepts include consumer needs, market research, pricing and promotion.
Pre-requisites: None
MSYS 201: Principles of Management Information Systems (3 Credits)
This course provides an overview of management information systems (MIS) and provides practical applications of Excel in the business environment. Course topics include components of MIS, IT infrastructure including hardware and software, networks and MIS security. The course also covers management, social and ethical issues relating to MIS, as well as basics of Excel as an information system.
Pre-requisites: None
Major Requirements (30 Credits)
BUSN 401: Business Research Methods (3 Credits)
This course is designed to provide students with the necessary skills and knowledge to determine the information necessary to address an identified research problem (basic or applied) and, using this understanding, develop and use an actionable research proposal. In this process, the students will gain an understanding of relevant approaches and elements of undertaking a research enquiry specifically to provide insights to solving a relevant problem. They will develop critical core competencies and skills required to carry out such an enquiry. These competencies and skills include: defining research questions; setting appropriate research objectives; study design that incorporates research objectives; secondary and primary data collection and instruments; sampling and analysis methods; and effective reporting of results; as well as the importance of ethical conduct in conducting research in both a domestic and in international business contexts.
Pre-requisites: MATH 115, Min 70 credits
BUSN 402: Case Study, Project or Dissertation (6 Credits)
The capstone course is a method of summative evaluation in which the student is given an opportunity to demonstrate integrated knowledge and growth in the major. The course consequently builds on the knowledge gathered during years as a Business student. It gives them the ability to work on an extended business project under the guidance of a supervisor while gathering very practical experience. Students will be required to work on a complex and real-life problem related to Business studies. In doing so, the Capstone makes the link between the academic discourse and the world thereafter.
Prerequisites: BUSN 401, Minimum 90 credits
MGMT 301: Operations Management (3 Credits)
This course examines issues included in productions and operations management, design, operation and control of industrial enterprises, plant location, scheduling quality control, layouts, facilities, planning, material processing and inventory control.
Prerequisite: MGMT 101, MATH 115 (Minimum of 60 Credits)
MGMT 302 : Managing Human Resources (3 Credits)
This course provides an overview of the processes by which organizations acquire, deploy, and retain their workforce. Students will develop specific knowledge, skills, and abilities needed to effectively carry out staffing activities, including HR planning, recruiting, selecting, placing, onboarding, training, and developing employees, labor relations, workplace safety, and compensation. Emphasis will be placed on the practical application of relevant theory, related research, and legal constraints as well as developing and applying critical thinking skills. Students will also develop skills in planning their career path.
Prerequisites: MGMT 101
MGMT 303: Management and Leadership Development (3 Credits)
This course introduces students to the major concepts of the behavioral sciences that apply to the management of organizations. The course focuses on understanding factors and developing skills that affect the behavior and ultimately the performance of individuals and groups within organizations. Course activities are structured to provide students with opportunities for skill development through application, practice and reflection.
Prerequisite: MGMT 101
MGMT 305: International Business (3 Credits)
This course reviews the principles, tools, processes, and practices used by managers to understand international markets, cultures, economies and political environments and to achieve competitive advantage in an international setting. Topics covered include globalization, country differences (political, economic, legal, and cultural), global trade and investment, global monetary systems, strategy and structure of international businesses, and international business operations and practices.
Prerequisite: MGMT 205, ECON 102
MGMT 306: Cross-Cultural Management (3 Credits)
This course introduces students to culture as an important variable in international management and examines its impact on organizations, strategy, negotiations, management of human capital, leadership, team building, and ethics. The course content includes a metaphor approach to explore key differences among cultures and examine their relevance for international management practice.
Prerequisites: MGMT 205
MGMT 380: Project Management (3 Credits)
This course explores the concepts and techniques of managing projects in service and manufacturing settings. Course content includes the following topics: project selection and evaluation; dynamics, motivation, and evaluation of team members; scheduling, budgeting, and closure.
Prerequisites: FINC 201, ACCT 202, ENGL 205, MGMT 301 (Minimum of 70 Credits)
MGMT 401: Internship (3 Credits)
The purpose of the Internship subject is to provide students with opportunity to demonstrate the application of conceptual knowledge to the real world via industry placement in their selected field. This allows students to integrate their theoretical and conceptual knowledge with the skills and problem-solving techniques required in the workplace. Other outcomes include the acquisition of knowledge, research skills and the attitudes of business professionals, the ability to think independently, grow in originality, creativity, initiative, curiosity, enthusiasm, and resourcefulness, the ability to communicate ideas, an understanding of theory and procedures; knowledge of pertinent literature; and adeptness in the workplace. This subject provides a valuable transition between university and the workplace.
Prerequisites: minimum of 90 credits and a CGPA of 2.00, Business senior standing, MGMT 101, FINC 201, MRKG 101
Major Electives (9 Credits)
MGMT 310: Fundamentals of Family Business (3 Credits)
The purpose of this course is to familiarize students with key topics in family business management, such as family firm goals, conflict management, human resources, strategy, financial management, family and business governance, and succession planning. A wide variety of cases and examples are used throughout the course to highlight cultural and institutional differences between family businesses in contrasting contexts.
Prerequisites: MGMT 101 and ACCT 202
MGMT 312: Negotiations and Conflict Management (3 Credits)
This course explores conflict as a management issue in business organizations and also investigates techniques and methods for reaching effective agreements. The course employs case studies, role playing and other experiential learning tools to develop analytical problem-solving abilities and enhance conflict resolution skills.
Prerequisite: MGMT 101 (Minimum 60 Credits)
MGMT 313: Managing Change and Innovation (3 Credits)
This course explores the importance of innovation to business success and considers current trends in technology, society, consumer expectations and the workforce. The course includes examination of strategies for enabling innovation and overcoming obstacles to change. The course content also presents the concept of a learning organization in the context of transformational leadership.
Prerequisites: MGMT 205
MGMT 314: Management Intervention and Consultation (3 Credits)
This course is designed to initially overview the consulting profession with a subsequent emphasis on organization consulting issues. Effort will be placed on developing proficiencies in various skills required to practice consulting. The overall objective of this course is to help students develop a basic understanding of consultation skills and knowledge.
Prerequisites: MGMT 301
MGMT 403: Entrepreneurship (3 Credits)
The course introduces the fundamentals of starting the entrepreneurship journey as a career and as a business, backed up by empirical guidance and solid theoretical research in the field. Learners will be able to harness different tools and resources and would build the right attitude on how to start a new business venture that is relevant and can be competitive in the marketplace.
Prerequisites: MGMT 101, Minimum 70 credits
Professional Elective Options (9 Credits)
Students pursuing a BBA in Management must complete a minimum of 9 Professional Elective credits. Professional Elective credits may be earned via any course offered at or above the 200 level.
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Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.
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I would highly recommend Michael Richard to anyone interested the subject matter. It has provided me with invaluable knowledge & a newfound passion topic. My only suggestion would be to add more live.
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I would highly recommend Michael Richard to anyone interested the subject matter. It has provided me with invaluable knowledge & a newfound passion topic. My only suggestion would be to add more live.
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I would highly recommend Michael Richard to anyone interested the subject matter. It has provided me with invaluable knowledge & a newfound passion topic. My only suggestion would be to add more live.
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