With a robust background in academia and research, Dr. Layla aims to make significant contributions to the areas of digital transformation, electric vehicles (EVs), and sustainability.
Dr. Layla has six years of experience working in higher education at various institutions in the U.K., including the University of Sunderland, London; the University of Greenwich, London; and as an Academic Master dissertation supervisor at the University of Chichester and the University of Birmingham in the United Kingdom. Prior to joining AUBH, Dr. Layla served as an Assistant Professor in Innovation at the University of Manchester. She also has six years of experience working in the industry as a Marketing and Business Development Manager in NHS, U.K., and as a Marketing Executive in a real estate law firm in New York City, USA.
Dr. Mohammed’s extensive academic journey includes a Ph.D. in Science, Technology, and Innovation Policy from the University of Manchester, where her thesis focused on “The Adoption Factors of Commercial Electric Vehicles: The Impact of Policy.” Her research has been published in 3* ABS journals, such as Transportation Research Part A: Policy and Practice, and Transportation Research Part D: Transport and Environment. Dr. Layla also holds a BA Hons in Advertising and Marketing Communications and a Master of Business Administration (MBA) from the University of Greenwich, London. She holds a PGCE in Further Education and has recently obtained a Senior Fellowship of the Higher Education Authority (SFHEA).
