Bachelor of Arts in Multimedia Design
Designers with capabilities across multimedia have the creative world open to them,
with opportunities in graphics, illustration, web, gaming, film and video, social media
and photography to name a few. The entire world engages with every aspect of
modern life through various forms of media, and it is the creators behind this imagery,
videography, and innovative art that we are shaping through our courses. Multimedia
is also non-specific by industry, meaning that the skills and knowledge possessed
by these versatile designers can offer careers in literally any sector or organization
– the sky’s the limit.
Bachelor of Arts in Multimedia Design
Designers with capabilities across multimedia have the creative world open to them, with opportunities in graphics, illustration, web, gaming, film and video, social media and photography to name a few. The entire world engages with every aspect of modern life through various forms of media, and it is the creators behind this imagery, videography, and innovative art that we are shaping through our courses. Multimedia is also non-specific by industry, meaning that the skills and knowledge possessed by these versatile designers can offer careers in literally any sector or organization – the sky’s the limit.
Digital marketing is now the driving force behind many businesses. Companies are now hiring marketeers with digital capabilities as their first priority, with the recent shift to online working making them in high demand. People who think in big, bold colors with ambitious ideas love the limitless potential of a socially-driven career. It is a versatile path that requires creativity, market analysis skills and real-time response.
Program Content
At the beginning, students are exposed to the role of imagery in culture, along with the ability to translate concepts, subjects, themes, or narratives into visual language. Focus is given to today’s visual culture and history of media and design. In addition, the program offers a wide-ranging survey of multimedia environments, design, and innovation processes. Furthermore, the program helps develop a solid base of multimedia skills and knowledge, encompassing interface design, 2-D & 3-D animation, video production, web-based design, digital audio, and hands-on experience with real-world multimedia production.
The program develops students’ skills in the areas of media writing, storytelling, and increase their competencies in ethical reasoning.
Budding photographers and videographers have their talent nurtured by learning technical skills and the process and philosophy of the art, moving on to image modification skills. Hand artists will also excel here in learning the translation of their craft to the digital medium. Students also have the choice to undertake an internship in one of media agencies, preparing them to step into the workplace as ready designers.
With electives offered across business and professional services as well as technology entrepreneurship, designers are well-versed in not only the technical and creative side of their field but are also given the awareness of how their skills enhance companies and products, enabling them to take on leadership roles in a variety of sectors.
Program Content
At the beginning, students are exposed to the role of imagery in culture, along with the ability to translate concepts, subjects, themes, or narratives into visual language. Focus is given to today’s visual culture and history of media and design. In addition, the program offers a wide-ranging survey of multimedia environments, design, and innovation processes. Furthermore, the program helps develop a solid base of multimedia skills and knowledge, encompassing interface design, 2-D & 3-D animation, video production, web-based design, digital audio, and hands-on experience with real-world multimedia production.
The program develops students’ skills in the areas of media writing, storytelling, and increase their competencies in ethical reasoning.
Budding photographers and videographers have their talent nurtured by learning technical skills and the process and philosophy of the art, moving on to image modification skills. Hand artists will also excel here in learning the translation of their craft to the digital medium. Students also have the choice to undertake an internship in one of media agencies, preparing them to step into the workplace as ready designers.
With electives offered across business and professional services as well as technology entrepreneurship, designers are well-versed in not only the technical and creative side of their field but are also given the awareness of how their skills enhance companies and products, enabling them to take on leadership roles in a variety of sectors.
Who should apply?
This four-year undergraduate program gives students the opportunity to specialize in mass communication, production, or advertising, so an interest and knowledge of these industries will be a bonus. If you have a creative flair and excellent visual communication skills, or perhaps an interest or passion for art, then Multimedia Design is for you. Students who possess strong IT skills and have a basic understanding of design software will also have an advantage on this creative program.
Program Highlights
AUBH partners with Epic Games and Unreal Engine to offer cutting-edge tools and immersive learning experiences.
AUBH partners with Epic Games and Unreal Engine to offer cutting-edge tools and immersive learning experiences.
Graduate Destinations
Career and Learning Progression
Program Learning Outcomes
Upon successful completion of the program a graduate will be able to:
- Demonstrate critical knowledge of theory, elements, and principles of multimedia design.
- Identify the major cultural and ethical components of multimedia design, as well as its history and aesthetics.
- Utilize the various production techniques and methods in multimedia design.
- Adhere to the discipline’s ethical codes and contribute to the development of the profession.
- Employ the skills necessary to review, analyze, and critically evaluate literature; conduct original research; draw and report conclusions.
- Utilize analytical skills by reviewing, critiquing, and evaluating professional works; synthesize information in the field of multimedia.
- Define and analyze multimedia design problems; develop innovative and creative design solutions, meeting regional and international standards.
- Demonstrate the ability to use industry-standard multimedia design software.
- Communicate effectively and creatively in both writing and presentations, combining multimedia elements such as image, sound, video, animation, and text.
- Demonstrate leadership qualities, entrepreneurship, and strong professional work ethics.
- Employ soft skills and self-confidence; work effectively independently and in a team.
- Understand various career development options and make informed choices.
Career Progression
Multimedia Design is one of the most dynamic fields, where designers develop and integrate visuals, audio, and videos, to communicate concepts and solve problems.
Among completion of the program, graduates can work efficiently and successfully in various fields of media and communication, creative industry, advertising and more. Possible careers that students might pursue are:
- Multimedia Design
- Graphic Design
- Motion Design
- Creative Direction
- Video, Television, Film Production
- Web Design & Development
- Photography
- Animation Design
- Advertising Design
- Sound Design
Program Requirements
| Program Name | Total Number of Credits |
|---|---|
| Bachelor of Business Administration in Digital Marketing & Social Media | 125 Credits |
Department Contact Info
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Quick Facts
- Tuition & Fee: BHD 27,500
- Total Credits: 125 credits
- Completion Period: 4 Years
Quick Facts
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Program Requirements
English Requirements (6 Credits)
This course develops reading and writing skills in Modern Standard Arabic with active speaking and listening skills in both formal Arabic and various Arabic dialects. Authentic materials from the Arabic media will be used in addition to text-related video and audio materials.
Prerequisites: None
ARHG 104: Arabic for Arabic Speakers (3 Credits)
A practical language course which aims at developing the language skills of native speakers of Arabic. This course provides the students with a comprehensive knowledge of the linguistic system. It is intended to help learners reach a superior level of proficiency by expanding vocabulary and providing paragraph-level activities in reading, writing, and speaking; through a selection texts by writers from across the Arab world address literary themes and represent a range of genres, styles, and periods, where each text is followed by exercises that measure understanding and comprehension, vocabulary and language applications, including grammar, morphology, spelling, stylistic applications and composition.
Prerequisites: None
ARHG 106: Modern History of Bahrain (2 Credits)
The course covers the Modern History of Bahrain since 1500 till 2002. It contains: Chapter I: Introduction geography. Chapter II: A Short History of Bahrain until the beginning of the sixteenth century. Chapter III: Bahrain between European and regional ambitions. Chapter IV: Utub tribe and the establishment of political entities in the Arabian Gulf. Chapter V of Bahrain and British protection. Chapter VI: Bahrain after independence.
Prerequisites: None
ARHG 107: Global Human Rights (2 Credits)
This course covers human rights historical development, major human rights laws, treaties and conventions. To learn obligations as citizens and residents of Bahrain as well as a member of the international community and to understand Human Rights Enforcement Mechanisms in Bahrain.
Prerequisites: None
ACCT 201: Introduction to Financial Accounting (3 Credits)
This course is an introduction to accounting and is required of all business majors. Its primary purpose is to give you an understanding of how and why accounting information is used from an external (financial reporting) and to some extent, internal (managerial reporting) perspective. Although the process of preparing accounting reports will be discussed, it is not the primary focus of this course. Instead, the focus will be on how accounting reports can facilitate decision making for a wide variety of individuals who are interested in and affected by the activities of a business .
Prerequisites: None
ACCT 202: Introduction to Managerial Accounting (3 Credits)
This introductory accounting course provides students with the knowledge of managerial accounting and its application in making economic decisions in a business entity. Topics covered will enable students to analyze and interpret both historical and estimated data by management to conduct daily operations, plan future operations and develop overall business strategies. As such, the emphasis will be on the use of accounting information for management purposes. Further developing analytical skills through problem solving and thoughtful participation in class as part of the preparation for a professional career is a major objective of this course.
Prerequisite: ACCT 201
BUSN 101: Introduction to Business (3 Credits)
This course introduces the fundamental principles of business organization, ownership, operation, and control.
Prerequisites: None
BUSN 301: Business Law (3 Credits)
This course is designed to provide learners with a study of the law governing the business environment, including the study of common law, statutory law and the role of legal institutions in regulating business activities. The course covers the topics of the American legal system, including civil litigation, intentional and unintentional torts, and the law of contracts. The course includes a general discussion of the legal system of Bahrain, in line with the course content.
Prerequisites: Minimum 60 credits
ECON 201: Principles of Microeconomics (3 Credits)
This class is an introduction to economics as it applies to the functioning of markets, businesses and households. Students learn how individuals make decisions about how to use scarce resources efficiently and how these decisions affect markets and the overall economy. Effect of government policies on the functioning of markets is also examined.
Pre-requisites: None
ECON 202: Principles of Macroeconomics (3 Credits)
This course introduces the analysis of a market economy. Emphasis will be on the measurement and determinants of aggregate economic performance, including output, income, employment, prices, interest rates, and economic growth. Consideration will be given to the role of the monetary and banking system, the Federal Reserve, government fiscal policy, and the global economy in influencing domestic business cycles, inflation and growth.
Pre-requisites: ECON 201
FINC 201: Essentials of Financial Analysis ( 3 Credits)
This course introduces the foundational knowledge in finance so that student can build skills and critically think about financial decisions made on a daily basis. The course begins with basic concepts, focusing on the economic environment (including financial markets, risk, the valuation process, and then shows how specific techniques and decision rules can be used to help maximize the value of the firm.
Prerequisites: ACCT 201
MGMT 101: Principles of Management (3 Credits)
This course explores the basic managerial functions of planning, organizing, leading, motivating, and controlling the contemporary environment.
Pre-requisites: None
MGMT 205: Organizational Behavior (3 Credits)
This course is an introduction to the basic concepts in management and organizational behavior. The course applies these concepts to the management of people and resources toward the accomplishment of organizational goals. Emphasis is placed on acquainting students with the literature and on understanding the relationship between theory and practice.
Prerequisite: MGMT 101
MGMT 350: Business Ethics (3 Credits)
This course introduces the ethical dimensions of business as related to the various stakeholders inside and outside the organization. Topics include business ethical theory, ethical decision making, typical dilemmas, and corporate social responsibility.
Corequisite: ENGL 205
Prerequisite: MGMT 205
MGMT 410: Business Policy and Strategic Management (3 Credits)
This course provides critical understanding of strategic management and business policies in modern organizations. This course is designed to develop problem-solving and decision-making skills in business situations that involve the organization as a whole and integrate knowledge and skills acquired from all areas of business.
Prerequisites: Minimum 75 credits, MGMT 101
MRKG 101: Principles of Marketing (3 Credits)
This is an introductory course in marketing. It examines the role of marketing within the organization and in society. Key marketing concepts include consumer needs, market research, pricing and promotion.
Pre-requisites: None
MSYS 201: Principles of Management Information Systems (3 Credits)
This course provides an overview of management information systems (MIS) and provides practical applications of Excel in the business environment. Course topics include components of MIS, IT infrastructure including hardware and software, networks and MIS security. The course also covers management, social and ethical issues relating to MIS, as well as basics of Excel as an information system.
Pre-requisites: None
DSGN 141: Computer Culture I (3 Credits)
This course provides an overview of the role of the computer within the subject of creativity. Course content introduces extensive knowledge about computers, information networks, multimedia environments and issues related to design and innovation processes that involve computers.
Prerequisites: None
MRKG 201: Consumer Behavior (3 Credits)
This course will help students understand how consumer behavior is central to the planning, development and implementation of marketing strategies. In addition to discussing classic consumer behavior concepts such as personality, perception, learning and attitude, this course will shed light on contemporary trends and issues including the role of new media, technological advances, and
recent ethical concerns affecting the marketing industry.
Prerequisites: MRKG 101
MRKG 202: Online Marketing Channels (3 Credits)
This course will help students understand how consumer behavior is central to the planning, development and implementation of marketing strategies. In addition to discussing classic consumer behavior concepts such as personality, perception, learning and attitude, this course will shed light on contemporary trends and issues including the role of new media, technological advances, and
recent ethical concerns affecting the marketing industry.
Prerequisites: MRKG 101
MRKG 302: Marketing Strategy and Planning in a Digital World (3 Credits)
The purpose of this course is to familiarize students with the process of developing and implementing a marketing strategy in a digital world. The course focuses on competitive positioning at the heart of marketing strategy and offers in-depth emphasis on the processes used in marketing to achieve competitive advantage. The course pays special attention to the role of digital marketing tools in informing digital marketing strategy and planning.
Prerequisites: MRKG 101, MRKG 202, Minimum 60 credits
MRKG 401: Principles of Marketing Research (3 Credits)
The purpose of this course is to familiarize students with the key challenges facing marketing researchers in a modern world. The course will introduce students to the transactional stages of marketing research, including problem definition, research design development, data collection and analysis, and communication of research findings. It will further teach students to apply research findings to current marketing challenges.
Prerequisites: Minimum 70 credits, MATH 115
MRKG 421: Data Analytics and Visualization (3 Credits)
The purpose of this course is to enable students to acquire critical knowledge and understanding of digital marketing analytics and its impact on marketing strategy and planning. Students will be able to critically analyse marketing data and use specialist tools to make informed marketing decisions.
Prerequisites: MRKG 101, MRKG 202, Minimum 60 credits
MRKG 431: Contemporary Issues in Social Media Campaigns (3 Credits)
The purpose of this course is to teach students about the latest developments in social media marketing research and practice. This will be achieved by presenting a balance of essential theory and practical applications in the field of social media campaigns in the 21st century.
Prerequisites: MRKG 101, MRKG 202, Minimum 60 credits
MRKG 480: Marketing Internship (3 Credits)
The purpose of the Internship subject is to provide students with opportunity to demonstrate the application of conceptual knowledge to the real world via industry placement in their selected field. This allows students to integrate their theoretical and conceptual knowledge with the skills and problem-solving techniques required in the workplace. Other outcomes include the acquisition of knowledge, research skills and the attitudes of business professionals, the ability to think independently, grow in originality, creativity, initiative, curiosity, enthusiasm, and resourcefulness, the ability to communicate ideas, an understanding of theory and procedures; knowledge of pertinent literature; and adeptness in the workplace. This subject provides a valuable transition between university and the workplace.
Prerequisites: Minimum 90 credits, CGPA of 2.00, MRKG 101, MGMT 101, FINC 201.
MRKG 499: Capstone Project (6 Credits)
This course is designed for final year digital marketing and social media students to further their digital marketing knowledge and skills. As they take this course, students will research and present solutions to a real-world digital marketing problem. This course encourages students to think analytically, logically, and creatively to integrate experience and knowledge in real world digital and social media marketing situations.
Prerequisites: MRKG
401, CGPA of 2.00,
Minimum of 90 credits.
MGMT 430: Project Management 3 Credits)
This course will give you the basic skills of project management with an emphasis on the creative industries (design, media etc.). You will acquire the technical tools to plan, estimate resources and pilot the progress of the project. Additionally, you will get a practical overview of the human aspects of project management.
Prerequisites: FINC 201,
ACCT 202, ENGL 205,
Minimum 70 credits
BUSN 410: Artificial Intelligence for Business (3 Credits)
This course aims to provide students with critical knowledge and experience to identify opportunities in proposing and deploying AI solutions to real business scenarios. Having successfully completed the course, students will be able to describe AI and the role it can play to deliver benefits for businesses, identify potential applications of AI in practice, and assess the main capabilities of AI and the core technologies that help deliver them.
Prerequisites: MATH 115 or MATH 153, ENGL 102, COSC 101 or MSYS 201; Minimum 60 credits.
DSGN 301 Web Design (3 Credits)
This course is a survey of the key design elements of publishing content on the World Wide Web. Course content includes processes such as concept development for interactive design works, information design, interface design, interaction design, optimization and integration for the Web, usability, beta-testing, etc., as well as the basic principles of publishing and managing visual content for hypermedia and an interactive portal site. Tools for creating and editing Web projects include browsers, browser helper applications, HTML editors, document management tools and image editors.
Prerequisites: Minimum 60 credits
MGMT 305: International Business (3 Credits)
This course reviews the principles, tools, processes, and practices used by managers to understand international markets, cultures, economies and political environments and to achieve competitive advantage in an international setting. Topics covered include globalization, country differences (political, economic, legal, and cultural), global trade and investment, global monetary systems, strategy and structure of international businesses, and international business operations and practices.
Prerequisite: MGMT 205, ECON 202.
MGMT 313: Managing Change and Innovation (3 Credits)
This course explores the importance of innovation to business success and considers current trends in technology, society, consumer expectations and the workforce. The course includes examination of strategies for enabling innovation and overcoming obstacles to change. The course content also presents the concept of a learning organization in the context of transformational leadership.
Prerequisites: MGMT 205
MGMT 403: Entrepreneurship (3 Credits)
This course introduces the fundamentals for starting any business with some empirical guidance on how to use the tools and resources to start a new technology venture that is relevant and can be competitive in the marketplace.
Pre-requisites: MGMT 101, Minimum of 60 Credit
MRKG 310: Integrated Marketing Communications in a Digital World (3 Credits)
The purpose of this course is to familiarize students with an evolved definition of integrated marketing communications (IMC) and teach them how to effectively communicate in the business world. It will help students understand the importance of weaving together all marketing activities into one clear message and voice and how communications are produced and transmitted in a digital world. The subject additionally explores advertising and promotions, and the roles of social media, and other marketing tactics to effectively reach consumers.
Prerequisites: MRKG 101, minimum 60 credits
MRKG 410: Services Marketing (3 Credits)
The purpose of this course is to enable students to acquire critical knowledge and understanding about the vital role that services play in the economy and its future and how services dominate the advanced economies of the world. This course will also cover implementing service strategies for competitive advantage across industries.
Prerequisites: MRKG 201, Minimum of 60 Credits
ARHG 101: Arabic for Non-Arabic Speakers (3 Credits)
This course develops reading and writing skills in Modern Standard Arabic with active speaking and listening skills in both formal Arabic and various Arabic dialects. Authentic materials from the Arabic media will be used in addition to text-related video and audio materials.
Prerequisites: None
ARHG 104: Arabic for Arabic Speakers (3 Credits)
A practical language course which aims at developing the language skills of native speakers of Arabic. This course provides the students with a comprehensive knowledge of the linguistic system. It is intended to help learners reach a superior level of proficiency by expanding vocabulary and providing paragraph-level activities in reading, writing, and speaking; through a selection texts by writers from across the Arab world address literary themes and represent a range of genres, styles, and periods, where each text is followed by exercises that measure understanding and comprehension, vocabulary and language applications, including grammar, morphology, spelling, stylistic applications and composition.
Prerequisites: None
ARHG 106: Modern History of Bahrain (2 Credits)
The course covers the Modern History of Bahrain since 1500 till 2002. It contains: Chapter I: Introduction geography. Chapter II: A Short History of Bahrain until the beginning of the sixteenth century. Chapter III: Bahrain between European and regional ambitions. Chapter IV: Utub tribe and the establishment of political entities in the Arabian Gulf. Chapter V of Bahrain and British protection. Chapter VI: Bahrain after independence.
Prerequisites: None
ARHG 107: Global Human Rights (2 Credits)
This course covers human rights historical development, major human rights laws, treaties and conventions. To learn obligations as citizens and residents of Bahrain as well as a member of the international community and to understand Human Rights Enforcement Mechanisms in Bahrain.
Prerequisites: None
English Requirements (6 Credits)
ENGL 101: Composition I (3 Credits)
ENGL 102: Composition II (3 Credits)
ENGL 102 introduces the conventions of research writing and teaches how to produce research papers using critical thinking and analytical skills in response to a variety of academic texts. The course is designed to provide guidance in all steps of the research process including choosing a topic, designing a research methodology, analyzing data, and writing up and presenting results.
Prerequisites: ENGL 101
National Requirements (7 Credits)
ARHG 101/104: Arabic for Non-Arabic/Arabic Speakers (3 Credits)
ARHG 101 Arabic for non-Arabic speakers (3 credits)
This course develops reading and writing skills in Modern Standard Arabic with active speaking and listening skills in both formal Arabic and various Arabic dialects. Authentic materials from the Arabic media will be used in addition to text-related video and audio materials.
Prerequisites: None
ARHG 104 Arabic for Arabic Speakers (3 credits)
A practical language course which aims at developing the language skills of native speakers of Arabic. This course provides the students with a comprehensive knowledge of the linguistic system. It is intended to help learners reach a superior level of proficiency by expanding vocabulary and providing paragraph-level activities in reading, writing, and speaking; through a selection texts by writers from across the Arab world address literary themes and represent a range of genres, styles, and periods, where each text is followed by exercises that measure understanding and comprehension, vocabulary and language applications, including grammar, morphology, spelling, stylistic applications and composition.
Prerequisites: None
ARHG 106: Modern History of Bahrain (2 Credits)
The course covers the Modern History of Bahrain since 1500 till 2002. It contains: Chapter I: Introduction geography. Chapter II: A Short History of Bahrain until the beginning of the sixteenth century. Chapter III: Bahrain between European and regional ambitions. Chapter IV: Utub tribe and the establishment of political entities in the Arabian Gulf. Chapter V of Bahrain and British protection. Chapter VI: Bahrain after independence.
Prerequisites: None
ARHG 107: Human Rights (2 Credits)
This course covers human rights historical development, major human rights laws, treaties, and conventions. To learn obligations as citizens and residents of Bahrain as well as a member of the international community and to understand Human Rights Enforcement Mechanisms in Bahrain.
Prerequisites: None
Mathematics Requirements (3 Credits)
MATH 115 Introduction to Probability and Statistics (3 credits)
This course introduces the concepts of and need for statistics, collection, tabulations, graphical representation of statistical data, frequency distributions, measures of central tendency, measures of dispersion and skewness, Kurtosis, probability and probability distributions, the binomial, the Poisson and the normal distributions, sampling, estimating means and confidence intervals, and correlation and regression.
Prerequisites: None
Information Technology Requirements (3 Credits)
COSC 101: Introduction to Computing (3 Credits)
This course is designed to provide students with the core competencies of computing literacy and computational thinking, which are essential skills in the digital information age. The course provides an overview of computer systems—hardware, software and networks. Students will practice using essential computing programs, and will develop computational solutions to basic problems. The course also covers social and ethical issues related to computing.
Prerequisites: None
Lifelong Learning Requirements (1 Credit)
UNSS 101: University Success (1 Credit)
This course is designed to help students function as independent learners within a university environment. The course teaches students various transferable study skills, including time management, dealing with group projects, test preparation, and critical reading. It also intends to raise students’ understanding of themselves as learners.
Prerequisites: None
Social and Behavioral Science Requirements (3 Credits)
ENGL 205 Business Communication (3 credits)
ENGL 205 is designed to develop the English language skills needed to perform effectively in the current global marketplace. The course builds confidence in communicating orally and in writing in various business contexts, explains essential business vocabulary, and teaches the 21st Century skills essential for success in today’s workplace.
Prerequisites: None
Arts and Humanities Requirements (3 Credits)
Students may choose any of the courses that satisfy the Art and Humanities Requirements approved by the College of Arts and Sciences. For example, world history, humanities, public speaking, and others.
Natural Science Requirements (4 Credits)
Graduation Portfolio
The American University of Bahrain recognizes the importance of curricular and non-curricular activities in developing graduate attributes. Hence, students are required to compile a portfolio of evidence showing their development throughout their educational journey. The portfolio is expected to include just a sample of activities that the student considers significant to his/her learning. The graduation portfolio aims to:
- Provide an insight into the student’s personality and areas of interest
- Showcase the student’s work and development over time
- Encourage students to engage in their wider academic and social context
- Encourage students to reflect on their own learning and development
- Promote AUBH graduates to employers
Core Requirements (51 Credits)
DSGN 101: Visual Culture I (3 Credits)
This course introduces the essential concepts of visual culture. The role that images play in producing cultural meaning is examined. It focuses on how sight, knowledge and power are related, or on how to read images.
Prerequisites: None
DSGN 102: Visual Culture II (3 Credits)
This course provides an application of the visual culture theory in multimedia. by using different approaches such as cultural studies, semiotics, and designs in a mini multimedia project.
Prerequisites: DSGN 101
DSGN 111: Basic Design I (3 Credits)
This course focuses on equipping the designer with the keys to the realm of concrete visual thinking and the ability to translate concepts, subjects, themes or narratives into visual language. The course also focuses on translating written or spoken word into visual symbols through 2D compositions.
Prerequisites: None
DSGN 112: Basic Design II (3 Credits)
This course focuses on the text and the meaning and effects of visual language. Different aspects of art and design will be examined over the examples of two-and three-dimensional space by using a variety of tools.
Prerequisites: DSGN 111
DSGN 141: Computer Culture I (3 Credits)
This course provides an overview of the role of the computer within the subject of creativity. The course content introduces extensive knowledge and skills on the use of vector-based graphics software and industry-leading layout design software for print and digital multimedia.
Prerequisites: None
DSGN 142: Computer Culture II (3 Credits)
The course content introduces extensive knowledge and skills on the use of raster graphics, digital imaging, motion graphics, and visual effects software for print and digital multimedia.
Prerequisites: DSGN 141
DSGN 201: Typography (3 Credits)
This course focuses on the fundamentals of typography history, technology, and theory. Course content emphasizes the study of letterforms, typographic composition, typographic expression and communication, the power and role of typography in constructing meaning, and typography as a tool for representation of concepts.
Prerequisites:DSGN 141
DSGN 211: Photography Techniques (3 Credits)
This course will focus on the technical and photographic aspects of the digital image including the use of digital camera (DSLR), digital camera features, modes of operation, photography techniques (Exposure, Shutter Speed and Depth-of-field), composition, effective use of light, storage media, connecting and downloading images to the computer, enhancing images via editing software, file size (resolution) issues, and printing.
Prerequisites: None
DSGN 244: Digital Image Processing (3 Credits)
This course introduces photographic image modification using computer technology. Student will integrate set of tools to manipulate photographic imagery by using various image editing features, advance composting, and techniques to prepare multimedia artwork to be implemented digital or printed by using standard image application.
Prerequisites: DSGN 142
CMPE 271: Computer Organization (3 Credits)
In our lifetimes, we have seen unprecedented expansion of computational capabilities fueled both by advanced processing and architectural innovations to exploit that processing capability. As a result of these capabilities automatic computation is having a huge impact on the way we live, work, communicate, and especially how we do science and engineering. This course examines in-depth the inner-workings of modern digital computer systems and the tradeoffs present at the hardware-software interface. It provides insights in the design process of complex hardware systems. A digital design background is considered fundamental, and it is mandatory.
Prerequisite: COSC 102, CMPE 270
DSGN 261: Video Production I (3 Credits)
This course introduces the design and use of video equipment. Camera types, the working principles of the camera and TV system, lenses, camera movements, camera mounting equipment, and a basic knowledge of audio equipment are covered. Discussion also involves contemporary video production concepts and equipment, along with a basic history of technical development in this area.
Prerequisites: None
DSGN 321: Introduction to Multimedia (3 Credits)
This course is intended to give the students a broad foundational understanding of the multimedia design field along with an introduction to some of the essential tools. The focus is on the process of multimedia design and introduces the theories of project management. Students will advance knowledge about industry standard software.
Prerequisites: None
DSGN 411: Physical Interaction Design (3 Credits)
This course explores the principles and practices of physical interaction in design, focusing on creating meaningful and engaging interactions between users and digital interfaces. Through a combination of hands-on projects and theoretical discussions, students will gain a comprehensive understanding of interactive design methodologies. The course emphasizes the integration of physical and digital elements, utilizing a range of tools and technologies to design interactive systems that enhance user engagement and usability.
Prerequisites: DSGN 341
DSGN 401: Capstone Project I (3 Credits)
This course focuses on the methodological basis of a capstone project focusing on progression of the concept and developing the skills needed to understand and carry out a research-based visualization process.
Prerequisites:DSGN 332, Senior Level standing 90cr.
DSGN 402: Capstone Project II (6 Credits)
This course emphasizes the production of the project researched and proposed in DSGN 401 and allows the student to demonstrate the practical skills and academic studies accumulated during the degree program. Emphasis is on meeting deadlines and on eliminating challenges determined by the project committee. Solutions to obstacles are suggested accordingly.
Prerequisites:DSGN 401
DSGN 405: Multimedia Design Internship (6 Credits)
This course is a supervised professional experience in a professional workplace that provides hands on experience in multimedia and design, in either the private or public sector. At the conclusion of the internship each student will present a report summarizing the internship experience. Potentially, this experience may lead to generate ideas for capstone course.
Prerequisites: 81 credits and a minimum CGPA of 2.00
Major Requirements (18 Credits)
DSGN 232: Digital Vector Graphics (3 Credits)
The course will focus on vector drawings and illustration development by using standard illustration application to create multimedia digital and printed vector graphics. Students will learn how to draw, edit, fill, transform, implement effects vector graphics shapes and typeface.
Prerequisites: DSGN 141
DSGN 301: Web Design (3 Credits)
This course is a survey of the key design elements of publishing content on the World Wide Web. Course content includes processes such as concept development for interactive design works, information design, interface design, interaction design, optimization and integration for the Web, usability, beta-testing, etc., as well as the basic principles of publishing and managing visual content for hypermedia and an interactive portal site. Tools for creating and editing Web projects include browsers, browser helper applications, HTML editors, document management tools and image editors
Prerequisites: None
DSGN 302: Interactive Web Projects (3 Credits)
This course expands upon the ideas introduced in DSGN 301 with further development in coding and software skills. The focus is on the use of the web and social media applications in marketing and advertising. Topics include branding, user identification, user needs, project planning, developing rich media content, interface design, site promotion, and creating a social media campaign.
Prerequisites: DSGN 301
DSGN 331: Multimedia Design (3 Credits)
The course focus on multimedia design development, creating user experience design skills as well as interaction design skills. Students will be expected to design work that combines appropriate multimedia content to meet the design brief.
Prerequisites: DSGN 321
DSGN 332: Multimedia Production (3 Credits)
This course continues the work begun in DSGN 331 and applies the process of multimedia production, and project management, culminating in a completed multimedia experience ready to be delivered to the end user. Every aspect of a multimedia production is planned, designed, edited, programmed, and tested. A user testing report will also be included in the process.
Prerequisites: DSGN 331
DSGN 341: 3-D Computer Graphics (3 Credits)
This course introduces 3-D modeling and rendering software, basic modeling concepts and techniques, methods on how to create materials, scenes rendered with digital lights and cameras, and providing a perspective on the 3-D digital design and virtual environments. Students will work with industry standard software.
Prerequisites: DSGN 142
Major Electives (9 Credits)
Students pursuing Bachelor of Science in Multimedia Design must complete a minimum of nine elective credits in design (DSGN) coursework offered at or above the 200-level and which are not considered courses within the major requirements. 9 credits must be earned in the area of art/design history, theory and criticism (as a part of common body of knowledge.
DSGN 210: Digital Storytelling (3 Credits)
Introduction to practical writing for visual and interactive media. Introduces concepts of interweaving traditional storytelling with digital platforms, interactivity, and narrative of digital media through the creation of visual, audio, and video projects in both fictional and non-fictional stories.
Prerequisites: None
DSGN 212: Photography Workshop (3 Credits)
This course focuses on intermediate and advanced photography techniques. Students will learn advanced editing of photographs by using industry standard software and to manipulate photographs in post-production for both commercial and contemporary art photography. The course will introduce specialized workshops to cover different types of equipment for photography studio applications.
Prerequisites: DSGN 211
DSGN 241: Concept Development (3 Credits)
This course focuses on the cultivation of ideas and problem-solving strategies for multimedia projects. Course content emphasizes the acquisition of skills for generating ideas and concepts through a variety of methodologies. Students will advance their skills in professional software.
Prerequisites: DSGN 112
DSGN 223: Sound and Image (3 Credits)
This course emphasizes combining and composing visual and audio media for timeline multimedia formats. Primary focus is given to the production of video which includes 2-D animation using any combination of music, sound effects, recorded live sounds, computergenerated “noise”, digitized video, non-interlaced video, alpha masked video, sprite animations, still bitmap images, and vector images.
Prerequisite:None
DSGN 262: Video Production II (3 Credits)
This course focuses on multi-camera studio production. The visual content and technical aspects of studio production are extensively covered. Content emphasizes the various responsibilities associated with studio production processes and participation in producing quality studio productions.
Prerequisite: DSGN 261
DSGN 319: Compositing and Digital Effects (3 Credits)
This course introduces the basics of image manipulation, title design, compositing, graphic design and special visual effects for digital postproduction using various software applications. Areas of application like chroma keying, CGI integration, and multilayer compositing are probed. Students will work with professional standard software.
Prerequisites: DSGN 142
Professional Elective Options (9 Credits)
Students pursuing a Bachelor of Arts in Multimedia Design must complete a minimum of 9 elective credits. Elective credits can be earned via any courses offered at or above the 100-level.
To qualify for the Bachelor of Science in Multimedia Design, a student must fulfill the internship requirements prior to graduation. The purpose of the internship is to expose students to the profession and give them an opportunity to apply their academic knowledge in a practical setting.
The internship course has two options as shown below:
| Credit | Minimum Working Weeks* | Eligibility |
|---|---|---|
| 6 credits | 9 weeks – DSGN 405 | Min of 81 credits and a CGPA of 2.00 |
*A working week is equivalent to 5 days of work with 7-8 hours per day
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Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.